Introduction
10 DAYS? NO KIDDING!
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- Milana welcomes you!
- No doubts, please - you are a genius!
- Making a living on the Web is not just hype!
- You've got the skills!
- You've got the equipment!
- 10 days to getting your first business web site
Chapter 1
PUTTING YOUR BUSINESS ONLINE
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- 12 Powerful reasons to start a web site for your business today!
- Of course you need a web site, but WHAT'S THE HURRY?
- Knowing your target customer - #1 Ingredient for your online success!
- Is this book for you?
- I am afraid of Web Design!
- Watch me design a mini Web Page in front of your eyes!
- 6 Simple tools to put your business on the Web
- Fall in love with web design - but not with your web site
Chapter 2
ALL YOU NEED TO KNOW ABOUT DOMAIN NAMES
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- I don't trust you - I don't buy from you!
- How to find a perfect domain name for your business
- How to register your domain name
- One domain is good. But 50 are better :-)
Chapter 3
DISCOVER WEB HOSTING
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- "I am your web site and I need a home!"
- Difference between your ISP and your hosting company
- Where to find a hosting company to fit your needs
- Can't I chose a free web hosting service?
- HELLO? ANYONE THERE? What to look for in a hosting company
- Transferring your domain
- Fast 4-step domain name registration
- All done!
Chapter 4
GETTING READY TO ROLL!
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- Download your tools now - with me as your personal tutor!
- FTP program
- Netscape Communicator
- Help! I can't find my files! Creating a Folder for your Web Site
- The BIG picture - web site from start to finish
Chapter 5
DESIGN YOUR WEB SITE
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- 7 quick places to look for information to use on your web site
- 3 pages you MUST have on your web site
- Sketch it out!
- My favorite web editor will make your life easy, too!
Chapter 6
NETSCAPE COMPOSER INTERACTIVE
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- Part I - The Basics
Difference between Netscape Composer and Netscape Navigator
Two ways to open Netscape Composer
Netscape Composer has three major tool bars
Working with text and fontsWorking with images
- Adding your first text
- Formatting your text
- Changing & Selecting a Font
- Changing & Selecting a Font Size
- Changing and Selecting a Text Color
- Changing and Selecting Text Alignment
Working with links
- Inserting a picture
- How to get graphics from other web sites
- Caution with images in Netscape Composer
Saving and viewing your web page
- What is a link?
- Types of links
- How to make a link
- Part II - Beyond Basics
Web Page Objects
Adding more features to your web pageWorking with Tables
- Opening an existing web page in Composer
- Inserting a horizontal line
- Setting up your page's properties
- Creating a list of items on your page
- Deleting objects
- Copying and Pasting The Selection
Reloading your pages
- Inserting a table
- Inserting objects into your table
- Modifying table properties
- Modifying other elements of the table
- Deleting Rows, Columns and a Table
- Inserting more rows or columns into the table
How to reload images
- Part III - Getting the Most Out of Netscape Composer
Revealing design secrets of other web sites
Common Questions while working with Netscape ComposerConclusion
- Why can't I edit my web page?
- Why can't I see all three tool bars of the Netscape Composer?
- Why can't I find the file I just saved?
- I inserted a picture but it does not show up on the page. Why?
- How can I insert the HTML code given to me by another web site?
- Why am I getting the "File not found" error message when clicking on a link?
- How can I link to my friend's web page?
- How come I can't get to a certain web site?
Chapter 7
HTML IS FOR DUMMIES!
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- What is HTML and why do I have to understand it?
- Nowhere to run! - HTML behind the scenes
- Name your files right, or else!
- "But I saved it!" - Organizing your files
Chapter 8
MAKING YOUR SITE AVAILABLE ONLINE
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- Take me out, baby!
- How to use WS_FTP
- Watch me send my files to the Web
- How to access your web site online
- Modifying your web site
Chapter 9
FREEBIES FOR YOUR WEB SITE
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- No need to waste your time and money!
- Free tools I use on my web site
- "Let my people speak!" - Add a forum on your site
- "Wait! Don't go! Can I call you later?" - Add a mailing list
- More FREE tools for your Web Site
- My FREE Mail Form for you!
- "Dazzle me!" - Free graphics for your web site
Chapter 10
ACCEPT CREDIT CARDS EVEN IF YOU RUN A BASEMENT OPERATION
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- To Sell or Not to Sell - a silly question?
- Reach the rest 60% of your customers
- Now or Never! Real-time credit card processing
- Two easiest ways to add an e-commerce to your web site
- 12 Essential Questions to ask a credit card processing company
- Too many orders!
- Checks, Fax, Phone, Snail Mail... and other methods of payment
Chapter 11
22 PROBLEMS THAT WILL KILL YOUR WEB SITE
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- 5 Easy-to-fix Technical Problems
- 17 Important Content Problems
- Get Your Butt Out of that Chair!
- How to get help
Appendix 1
HOW CAN I...
Use an image as a background? Use someone else's background for my web page? Redirect one page to another? Use a dark colored background and still see the text? Add music to my web page? Add animation to my web page? Create a new folder on my web site? Add hidden comments just for me to see? Return my web page to the way it was before I made changes? Add a link to a specific spot on the page? Fix missing images on my web page?
Appendix 2
Setting up your e-mailAppendix 3
Web DictionaryAppendix 4
The Art of Writing Effective Web Site Sales Copy
Winning Sales LettersAppendix 5