7 Ways To Use Power-Packed
Headlines Online-- To Attract More Prospects & Profits!
Copyright © 1999, 2000 by Robert Boduch
Are you maximizing your marketing results by using headlines at every
Few would argue about the crucial role headlines play in the success
of offline ads and marketing materials. But headlines can also make or
break your marketing efforts online, several different ways.
To achieve online marketing success, you need to promote your most appealing
and unique competitive advantages. Take those advantages and turn them
into a persuasive message and convey this message to the right prospects.
Marketing is all about communication. And the more effective your communication,
the more success you'll enjoy. But your primary task is to first and foremost
--attract an audience. That's the job of the headline. Headlines serve
to both draw attention and inspire interest. Following are 6 ways you can
cash in on the powerful, magnetic-appeal of headlines in your online marketing
1) Web Sites. Every web site
can be made more effective by leading off with a benefit-packed headline.
In fact, every page of a site can be improved this way. If you want visitors
to spend some time exploring your page, tell them right up front the reasons
they should stay. Do this in the form of a headline. Tell your site visitors
what each page offers in an exciting way that appeals to their own self-interest.
2) Signature Files. In most
exchanges with prospects via e-mail, you can benefit by adding a signature
file to your outgoing messages. Signature files can also be used at the
bottom of articles, reports and discussion group postings. When they read
like a compelling headline, they have much more impact. They give the reader
(your prospect) an opportunity to take additional action to further strengthen
the relationship between the two of you (potential buyer & seller).
The best signature files are difficult for prospects to resist and usually
feature a strong offer.
3) Banner Ads. What good is
a banner if it doesn't inspire visitors to point and click? Yet, most banner
ads are woefully inadequate as compelling messages that trigger action.
Though many banners provide a call to action, often they don't give a strong
enough reason for prospects to do so. Plant a seed of possibility. Deliver
a huge promise. Tell your prospects what you can do for them.
Think of your banner as a miniature billboard. It pops up on the
landscape as your prospect travels the web. What would make your banner
more appealing? It's not the artworks but the words that motivate action.
Create a headline that not only stops prospects in their tracks, but one
that also moves them to follow through with action.
4) Discussion Board Headings.
Visit any discussion forum and what's the first thing you see? The headings
of course. The list of subject headings acts as an index where visitors
can click and choose whatever messages they want to open and read.
Subject headings are most often colorful, active links that take visitors
directly to the full post. What headings enjoy the highest click-through
rates? It's those that appeal, intrigue, interest, or arouse a little curiosity
in readers. In short, the best headlines attract more prospects. Another
key factor is the name of the person who authored the post. Well-known
names who tend to post information of value, naturally draw more attention.
But without name recognition, your best bet is to write a headline that's
difficult for visitors to ignore.
5) Discussion Board Links.
Links that follow informative posts are another opportunity for you
to deliver a power-packed headline. Most discussion boards allow you to
post a link with each message. Those that don't make this provision, often
allow a signature file as an alternate.
Links stand out visually, due to their contrasting color and the
fact that links show as underscored text. As a visual siren, they're an
ideal opportunity to deliver a message with punch‹one that drives traffic
to your chosen page. Again, the most effective links are interest-inspiring
6) E-mail Subject Lines. Want
to make sure your e-mail messages get read by your targeted recipients?
Here's how: turn your subject line into a mini-headline. Subject lines
are the first thing e-mail recipients see, in addition to the return address.
You don't have a lot of room here, just enough for a small handful of words.
So choose your words carefully. It's your first and perhaps only chance
to convince the recipient to open your message, instead of trashing it.
Titles Of Articles, Reports And E-zines.
Give provocative, attention-grabbing titles to all your writing. Add interest
and intrigue to draw more readers. Give your work headings that make readers
want to know more. Pull them into the body of your articles and reports.
As a consequence, they'll also learn more about you and your products and
services. Use your titles to hint at the secrets you have to reveal, or
your new, evolutionary technique that will save money, time, or energy.
Offer new information or a major benefit that would be of great interest
to your prospects. The stronger your titles, the more powerful the pull.
Robert Boduch is the author of Great Headlines
To Write Powerful, Attention-Grabbing Headlines
That Pull In
More Prospects, More Customers And More
Profits, NOW! which
features hundreds of helpful tips, techniques, strategies, and hands-on
formulas for writing successful headlines for any purpose, on demand.
Click here to master the skill of writing
headlines in mere minutes!
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