Ad-Agency Expert
Reveals Powerful Secrets Of Creating Killer Ads & Explosive
Sales Letters That Help You Haul In Bushels of Cash-Filled
Orders!
By Drew Eric
Whitman, D.R.S.
Direct Response Surgeon "!
© Copyright Drew Eric Whitman All
rights reserved. Reproduction in whole or part is prohibited
without prior written permission from the author.
Dear Friend,
Do you want to know the secrets of creating
killer ads and sales letters that bring back mountains of orders and bushels
of cash?
If you said, "YES!", then this is going to be the most exciting
article you have ever read.
Because I am going to tell you, step-by-step, how you can literally sky-rocket
your sales and profits by turning out powerhouse advertising. Advertising that
people can't resist. The kind of advertising that stuffs orders in your
mailbox and cash in your pockets.
My name is Drew Eric Whitman. I've spent nearly a decade writing powerful
advertising for many of the largest and most successful ad agencies and
corporations in the United States. Not the trashy, cutesy junk that most
agencies churn out. Not the ridiculous little jingles featuring happy singing
toilets. No. I'm a direct response writer. The kind of writer that either
brings back cash-filled orders, or I don't eat.
Think of me as a Direct Response Surgeon™ That's because I cut through the
advertising bull, the useless theories, the tired old philosophies. I
resuscitate even the weakest, most lifeless ads and brochures and turn them
into exciting, eye-popping moneymakers.
My work is being used by multi-million dollar heavyweights like: Panasonic,
Amoco Oil Company, American Medical Association, Texaco Oil Company, TV Guide
Publications, Faber-Castell Corporation, Veterans of Foreign Wars, Union
Fidelity Life Insurance Company, American Automobile Association, The American
Legion, and many others.
Working in big-city ad agencies is great. Why? Because you get to work with
massive budgets. You get to test all the latest theories of advertising
persuasion. And try-out your own good hunches.
But what's most exciting of all, is when you discover an explosive trick of
advertising persuasion that sends mail sack after mail sack of cash orders
flooding in like an almighty tidal wave!
Enough successes like this and you can compile an entire encyclopedia of
sure-fire, results-getting strategies that work time and time again for any
product or service you promote by mail. Well that's exactly what I did! And
here's the best part...
I'm Going To Teach You All The Hottest
Tricks Of Advertising Psychology - ABSOLUTELY FREE!
I've decided to write a series of fascinating articles that reveal to you the
up-to-the-minute tricks of the advertising trade. Little-known,
"insider" methods used by today's top-agency advertising
professionals. Tested & proven techniques that help turn your mailbox into
a virtual slot machine that pays off not in coins or casino tokens, but in
dollars, checks and money-orders!
And thanks to Collin
Almeida,CEO, Success Strategies Inc, I'm going to share this valuable information with you
absolutely free - right here at this great web site!
But let me first say this: If you're offended by straight talk, then please
stop reading right now. I have a reputation for telling it like it is. You'll
find that I do not hold back simply to be nice. My job is to support your
commitment to learn. If you are committed to learn, you'll find that I am
willing to spill the beans and tell you all the very best secrets of the
today's top agencies.
So? Are you committed? Good! Next question: Are you coachable? In other words,
are you willing to set aside some of your preconceived notions about what
makes advertising work? Good. Because you may, at times, say to yourself, I've
never heard this before! This can't possibly be true!
When this happens, surrender a bit. Put your beliefs on temporarily on hold
just long enough to try them for yourself. Do what the wise Zen masters of the
Orient did when they were confronted with new ideas.
Advice From A Zen Master On How To Read My
Articles
Some time ago, an American reporter traveled to Tibet to interview a wise old
Zen master. When the two sat down for tea, instead of letting the Zen master
do the talking, the reporter began to brag, brag, brag about all the things he
knew about life!
The guy ranted on and on while the master poured the reporter's tea. As he
endlessly babbled, the tea quickly rose to the rim of his cup and began
spilling all over the floor. The reporter finally stopped yakking and said
with surprise, "What are you doing? You can't pour in any more! The
cup
is overflowing!"
"Yes," responded the wise master. "This teacup, like your mind,
is so full of ideas that there is, therefore, no room left for new
information. You must first empty your head before any new knowledge can
enter."
Be Open To New Ideas,
But Do Not Believe What I Tell You
I don't want you to believe what I tell you. On the other hand, I don't want
you to disbelieve what I say either. I'm not even asking you to accept what I
say as the BEST way. And I certainly don't want you to climb the nearest
mountain and carve my teachings in stone. And most of all, please don't read
my articles and then say, "Wow! This Drew Eric Whitman really knows his
stuff!", and then sit down with a bag of chips and watch Honeymooners
reruns.
Because belief in me and my techniques won't put cash in your pockets. BELIEF
won't put food on the table or a new car in the driveway. You see, what I DO
want you to do is experience the results of the methods I give you. Experience
how your business grows when you use the tricks I reveal. EXPERIENCE the
thrill of having people send you cash and checks in the mail. How? By putting
these principles into action!
Believe me, I'm grateful for the opportunity to write to you, but I'm not
interested in playing reporter. In other words, it's not my intention to
simply inform you. I want you to do more than just read what I write. I want
you to act! I want you to USE the techniques and tricks I reveal to you.
Hey look - the principles I'll give you have worked tremendously well for me
and for thousands of other advertisers. They've helped make millions of
dollars for companies across the country. All I'm asking you to do is give
them a chance. Fair enough?
Increasing Your Profits Is A Snap When You
Know These Valuable Secrets
This article is a preview. A tease, if you will. Because it tells what you'll
learn by returning to this web site every month. Fret not. I promise, your
patience will pay off. When we "meet" in the next article, we'll get
down to business and begin transforming your advertising.
Now feast your eyes on all the goodies I'll be sharing with you starting the
very next article!
Preview #1: How To Write Sales Letters That Bring Back Bundles Of Orders & Stacks Of
Cash!
Here's my specialty. Possibly yours too with some practice after reading my article. Because if you can write a simple letter to an old friend, then you
already have most of what it takes to get people to send you money through
the mail. You'll learn the key components that every good sales letter
should have - How to avoid the horrible mistake of sales letter writing
that's being committed by most mail order dealers today - The
"J-Box" technique that can help boost your returns instantly - The
"Tip-On" technique that grabs the attention of your readers and
adds interest to your letters - and MUCH MORE!
Preview #2: How To Write Mail Order Ads That Can Make You Rich!
Mail order is great! That wonderful feeling of walking to your mailbox and
seeing it stiffed with checks and money orders all written out to your name!
Let's be honest: Getting cash delivered to your doorstep is an incredible
experience!
I've spent years writing successful mail order packages, both on my own and for the largest ad-agency in Philadelphia. And now I'm going to show you,
step-by-step, how to create powerful, agency-type mail order ads that can
out-pull, out-respond, and tremendously out-profit any other
"home-concocted" ad anywhere!
Preview #3: How To Write Headlines That Force People To Read Your Ad!
Mail order experts agree: Headlines are the most important part of your ad.
I'll show you how to write "Dragon-Slayer" headlines for any
product or service. And since a poor headline can literally kill your ad,
I'll also tell you what common mistakes to avoid that could help save you
hundreds of thousands of dollars in weak, no-results advertising. I'll teach
you ad-agency formulas of wording your headline so your reader is literally
sucked into your ad. When you use my methods it's easy!
Preview #4:Tricky Ways To Keep Your Prospects Eyes Glued To Your Ads & Letters!
Okay. Here is where I spill the beans. I teach you all the tricks of the
trade here. Plus I give you my own tested and proven successful secrets. And
tell you how to literally force people to read your entire sales message.
You learn how to make your ads flow. Word after word. Sentence after
sentence. Paragraph after paragraph. The pros know that the more you get
people to read - the more they buy! I can't wait to tell you these
fiendishly clever maneuvers!
Preview #5:How To Write Hard-Sell Copy!
My specialty. This technique starts you cranking out direct response
advertising that grabs readers by the throat and 'forces' them to order your
products! I'll dedicate an entire article to this invaluable lesson. And
then don't stop teaching you until you perfect it. You'll learn how to stop
BEGGING for orders and start DEMANDING them by making your copy absolutely
irresistible. Just wait until you see this eye-popping article!
Preview #6: Order Forms That Pull Like Crazy!
Did you know there are certain tested ways to create order forms that help your sales package get better results? It's true. In fact, I teach you one
simple trick that takes less than five minutes to do that can instantly
boost your returns. Plus four magic words that when put at the top of your
order form can help effortlessly melt sales resistance - no matter how much
your product costs! You'll learn the sneaky 'Hide-Out' technique - the
important 'Echo' principle - and many others. An absolute gold mine of
information!
Preview #7:How To Write Irresistible Envelope 'Teaser' Copy
I'll show you how to say things on the outside of your envelopes that
literally defy recipients to pass them by. I'll tell you what and what not
to say - and how to say it. You'll learn how this important message should
appear on your envelope. Should you typeset? Handwrite? Type? Rubber stamp?
You'll learn to do it like a handsomely paid direct mail pro!
Preview #8:How To Electrify Your Copy For Sizzling Results
In this article, you'll learn fast, easy ways to turn dull, lifeless ads
into hard-driving powerhouses! You won't believe how these stunts transform
your copy! They add power and speed to your sales message. Help get people
interested and excited! And that means more sales for you!
Whew! I guess that's enough teasing for today! Looks like I have my work cut
out for me, doesn't it? But it's going to be fun teaching you! And I promise
to do my very best to make each article very interesting and very practical.
To me there's nothing more frustrating than reading how-to information and
when you're done, asking yourself, "Gee - that was interesting - now what
the heck do I do?"
My intention is when you're finished reading each of my articles, you'll know
exactly what to do and how to do it.
So until we 'meet' again, I wish you health, happiness and prosperity! |
Drew
Eric Whitman, D.R.S. -- is an outspoken, humorous and
philosophical advertising trainer, speaker and columnist with
15+ solid years of hands-on experience. His newspaper and
magazine articles teach thousands of business people how to
use simple, but powerful techniques of Madison Avenue
psychology to help them boost their advertising results.