How to Use the "Evil-Eye" Power of Hypnosis to Influence People to Buy, Buy, Buy!

By Drew Eric Whitman, D.R.S.
Direct Response Surgeon™

© Copyright MMI Drew Eric Whitman. All rights reserved.
Reproduction in whole or part is prohibited without
prior written permission from Drew Eric Whitman

 

Dear Friend:

Would you like a double... triple... quadruple your advertising response?

You can, if you follow the rules I'm going to share with you.

The rules are easy to understand and use. In fact, they're the same tips, tricks and techniques that a highly paid advertising consultant would use if you paid them thousands of dollars in consulting fees.

But phooey on that! I'm going to teach you how to KEEP that money in your OWN pocket and STILL get the kind of response that will knock your socks off.

So let's get started, shall we?

We begin with an imaginary journey to New York City...

Imagine that you and I jump into a sleek black limousine that whisks us off to Lexington Avenue in downtown Manhattan. We spend the entire day visiting some of the most powerful ad-agencies in New York. Not necessarily the most successful, nor the most prosperous, but the most effective. The agencies that employ the people who know how to make the cash register ring... how to persuade people to buy.

We hop out of the limo and spin our way through revolving glass doors. Richly paneled elevators carry us vertically all the way up to the "mysterious" creative department, where all
the wacky creative folk strut their stuff.

We stand behind copywriters and watch them in action.

Amazing! Look how they structure their words so powerfully! Look how they get people to actually WANT to spend money!

We watch quietly... write furiously... taking page after page of priceless notes. Every idea... every tip... every technique we learn is like cash in the bank. We don't miss a thing.

Next, we stand behind graphic designers--some of the best in the business. We study how they use layout, pictures, color and typefaces. Everything they do, they do with one goal in mind:

To attract people like a magnet attracts nails. To grab readers and keep their eyeballs glued until they pick up a phone... fill out a coupon... or pull out their credit card and spend some cash.

Like corporate spies, we ask dozens of questions. Probe. And ask for the reasoning behind every technique.

Then, we jump back into the limo and make a beeline to the next high-powered ad agency and repeat the process all over again.

By the end of the day we have a virtual encyclopedia of tips, tricks and techniques from some of the best advertising minds in the country!

Armed with this powerful information, is there any reason in the world why you and I should not be able to apply these same techniques to our own advertising?

The answer?

Of course not.

You see, these ad-agency folks aren't necessarily more intelligent. And because they're working in big agencies in downtown Manhattan certainly doesn't make them special. (More stressed, for sure, but not more special.) So forget this nonsense about having to be so incredibly creative to create powerful advertising.

The most powerful advertising is not very creative at all. It's simple. Direct. Pulls no punches. Doesn't play word games. And believe it or not, you don't even have to be an especially good writer

"So what DO you need, Drew?" you ask.

You simply need to follow the rules... the rules for creating effective advertising.

What are these rules?

They're the very same tips and techniques that you learned from standing behind the experts in the ad agency.

"But Drew! I never really stood behind those experts. I really never learned those rules!"

Fret not, my friend. That's why I'm here. To teach you those rules. I've been teaching these rules to thousands of people all over the world through my seminars, audio-cassette tapes and my free e-zine, "AdPOWER!™ Online."

I can do the same for YOU... if you let me.

Let's begin by talking about your brain.

"Brains? Brains?!? This isn't biology class, Drew! Are we going to pick apart frogs, too?"

Of course not. But once you understand how YOUR brain works, you can learn to control OTHER people's thoughts. And guess what? This includes thoughts about buying YOUR product.

I thought that would grab your attention.

IT'S A FACT: When you talk about advertising, you're talking about sales.

When you're talking about sales, you're talking about persuasion.

When you're talking about persuasion, you're talking about psychology.

So naturally, when you're discussing psychology, you need to have a discussion about the human brain.

QUESTION: How does the human brain respond to communication?

Let's do a little test and find out!

Look at the following 2 words: JUICY LEMON.

Can you imagine what this object LOOKS like?

Can you imagine what this object FEELS like?

Can you imagine what this object would SOUND like if you dropped it from shoulder height?

Now imagine picking up of the sharp knife and slicing this object in half... picking up the juicy wedge... bringing it to your mouth... biting into it and feeling and TASTING the juices flowing inside your mouth, over your lips and tongue.

Isn't that interesting!

Simply by me TELLING you how to think about this object, I was able to direct, order and sequence what are called internal representations (or I.R.'s) in your brain. And I didn't even have to SAY the word! You simply READ the word and still I controlled your brain!

And guess what?

Because you chose to read my words, you had absolutely no choice in the matter because your reactions happened completely automatically. That's because simply by using what are called sensory-specific words, like a director of a Hollywood movie, I was able to INSTALL pictures, feelings, sounds, tastes and smells in your brain without even lifting a finger.

Now, grab a pen and write down this phrase and hang it above your computer:

(Did you notice how I say "grab" a pen instead of "get" a pen? Grab implies speed, force and urgency. There are a million ways you could "get" a pen. "Get" is vague, so the images it conveys are also vague. "Grab" is a more sensory-specific than "get.")

Ok, here's that phrase...

"The effectiveness of your advertising is directly related to the effectiveness of the internal representations that you create in other people's brains."

And it's very easy to do because I R.'s fall into only five categories.

V for Visual...

A for Auditory...

K for Kinesthetic...

O for Olfactory, and...

G for Gustatory.

HOT TIP: The more sensory specific words you incorporate into your ads, web sites, brochures, sales letters--ALL your advertising--the more effective your advertising will be.

Why?

Because you are forcing the elements of human experience into people's brains. You are forcing people to experience your product or service BEFORE they spend a penny to buy it.

YOU ARE FORCING THEM TO DEMONSTRATE YOUR
PRODUCT OR SERVICE ON THE MOVIE SCREEN INSIDE
THEIR HEADS!

Do you understand the power of this? As the director, you can force an experience so positive that they simply "must" buy!

"What the heck does that mean, Drew?"

Let me explain...

Every experience you have ever had... every experience you WILL ever have in the future, is encoded in your memory banks as no more than a combination of V-A-K-O-G.

That's it!

VAKOG is all your memory is! That's all your experiences are, as far as your brain is concerned.

You see, the only way to STORE experience... the only way to HAVE experience... the only way to PROCESS experience is through V-A-K-O-G. VAKOG is the "raw material" of human experience!

And what's so incredible is that to experience something, you don't need to actually go through the physical experience of doing that something... you simply need to vividly imagine that you have.

(Re-read that again!)

It's sales hypnosis. The same technique used by master hypnotists to break your phobias... boost your self-confidence... and reprogram your mind for success.

Whew! Ok, that's enough for this lesson. We'll continue in HYPNOSIS PART 2, and I'll give you practical ways to actually APPLY (Yippee!) the power of V-A--K-O-G to your advertising to hypnotize people to dig into their wallets and send you money!

Until we "meet" again in the next lesson, consider this moving quote from Goethe:

"Hell begins the day that God grants you the vision to see all that you could have done, should have done, and would have done, but did not do."

Success to you, my friend!

Drew Eric Whitman, D.R.S.
Direct Response Surgeon(tm)

Drew Eric Whitman, D.R.S. -- is an outspoken, humorous and philosophical advertising trainer, speaker and columnist with 15+ solid years of hands-on experience. His newspaper and magazine articles teach thousands of business people how to use simple, but powerful techniques of Madison Avenue psychology to help them boost their advertising results.

He was a Senior Direct Response Writer for the direct response division of the largest ad agency in Philadelphia. He was also Senior Direct Response Copywriter of one of the largest direct-to-the-consumer insurance companies in the world. He created powerfully effective advertising for small retail shops, to giant, multi-million dollar organizations, including Faber-Castell Corporation, Texaco, Veterans of Foreign Wars, American Automobile Association, Amoco, American Legion and many others.

• Author of "How to Create Power-Packed Ads, Brochures and Sales Letters that Make Money NOW!" A fast-paced, 45,000+ word, 6-tape audio cassette program that tells how to apply 40 of the most powerful, response-boosting ad agency techniques to your ads, brochures, sales letters and more. ($89.95 + shipping.) Also available in 130-page printed manual format ($29.95 + shipping.)